Full Strength

USA News : Shawn Phillips & Success Magazine Launch 90-Day Challenge

Free Trials Going, Going...

Wow! I'm stunned, thrilled and a bit concerned...

Last week, I finally shared what I've been pouring my heart and soul into (outside my family and writing) for the last 18 months. "That" being, Full Strength - the world's first performance fast food.

I'm literally stunned...flabbergasted, by the response.

I can't tell you what I expected but I can tell you I did not expect the kind of response I've received. Either there's a lot of people who are ready for a change, ready to step out of the past and up & into the future or gosh darn it, people just like and trust me.

"Maybe it's a little of both...," I mumble to myself, hopefully.

Either way, the FREE sampling program is nearly maxed out. I planned to distribute a few thousand samples — we received nearly half that number within 48 hours of last Friday.

That's great! I'm so thrilled to be sharing this amazing nutrition shake...

And yet there's a little "Oh no!," in me. As I didn't plan for this level of demand. As you know, if you've read the Full Story, Full Strength is hand-built in small batches to meet the precise demands of it's elite quality. I can step up the production somewhat but there's a limit to what I can and will do.

What I will not do is sacrifice the extraordinary quality and devine taste experience. Not one iota. For this reason, what we've got is what we've got now. The Free Sample program will likely dry up within the week.

So, if you're ready to step up to excellence, and try Full Strength best jump on the trial offer now. You'll be glad you did...

Full Strength ROI Analysis

Recently I've been timing myself making my Full Strength shakes here at the office as well as tracking my productivity and focus following a shake.

Here's what I've found.

#1. Average time to make a shake, clean out the blender and make it back to my desk: 2 minutes 11 seconds.

sometimes a little bit longer, other times a little bit shorter depending on if I'm tossing in a little peanut butter or the ice machine took an unusual 20 seconds to shoot out the first piece of ice!

#2. Average time of highly focused productivity following a shake: 2 hours 49 minutes.

Lately I've been consuming 3 to 4 of the Full Strength shakes each day. No "whole foods" in the conventional sense throughout my entire work day. I've never been more productive, on task and focused. I've been doing this for about 3 weeks now.

Here's the basic ROI if we look at minutes invested in getting food / preparing a meal and the amount of focused productivity time following a meal.

Focused productivity has been defined and tracked as:
1. Alert and "on task" focused
2. no hunger pains & no drowsiness
3. no multitasking
4. action items are strategically aligned with the company's core strategy.

Ok just to put these figure into some statistical meaning, for every minute I spent making a Full Strength shake, on average, I received a 7,752% return on my time invested.

Currently Bat Man and SuperMan are scratching their heads wondering just what all they could have done if they had Full Strength in their Batmobile or telephone booth! Seriously, this is amazing!

I suppose I should share the other half of my little personal investigation to give you a full sense of just how amazing these results are.

Let's take yesterday as an example, instead of doing another Full Strength I took the time to go get a chicken wrap at a Wild Oats about 3 miles from my office. There's exactly 4 stop signs and 3 stop lights the way I drive there. To drive to Wild Oats, order my chicken wrap, get it made, then pay for it and finally return to the office 24 minutes had gone by before I was back at my desk with my chicken wrap in hand.

And that was yesterday when I did my 3pm meal out. When I go out to grab my 12 noon meal, I'm lucky to make it back in 32 minutes. Often I'm looking at around 37 minutes before I'm back at the office. On average though, a trip from the office to get food regardless of whether its around noon or 3 in the afternoon averages out at about 28 minutes.

Let's see what my ROI on the chicken wraps and chicken, veggies and brown rice bowls got me before I had my next meal.

On average I got 1 hour and 41 minutes focused productivity time following these "conventional meals"

Remember what I mean by "focused productivity time"
1. Alert and "on task" focused
2. no hunger pains & no drowsiness
3. no multitasking
4. action items are strategically aligned with the company's core strategy

Typically I'd have a surge of focus and productivity immediately following my meals. This only lasted for about 20 to 30 minutes depending on the day. Following this period I usually slipped into a sluggish drowsiness. I felt tired and in one occasion I actually did put my head down on my arms laying onto my desk.

Sad I know, but I did it (Sorry Shawn, you paid me a little bit too much for that few minutes).

My fogginess and sluggishness typically lasted for 30 to 40 minutes in which I would start multitasking. I wouldn't choose to multitask, it just started happening, next thing I know I'm juggling 5 things and not making a whole lot of head way on any. Sound familiar?

Much of what "cropped up" in my multitasking wasn't aligned with the company's major key initiatives, but at the time they seemed important and worthy of my time. And looking back at these times I can see how they are important, but I wasn't able to see the items that were even more important.

At any rate I would start to pull out of it and once again find a good strong focused productivity groove when I managed to get out of the mulitasking trap. These lasted for anywhere from just over an hour to almost two hours on some days.

From there I'd often find myself starting to get hungry again, my ability to align and focus intensely on one project and a few key action items at time faded away and slowly I'd start to get distracted, I'd start thinking about food, I'd start checking my e-mail and reactively responding to whatever was sitting in my inbox and there went my focused productivity.

So, here's the stats for you to compare with the 7,752% ROI with Full Strength

My ROI analysis for my "conventional whole food lunches" that I picked up down the street:

Average time to get food: 28 minutes
Average focused productive time: 1 hour 41 minutes

That's about a 361% return on my time invested going out to get my lunch. And I'm eating healthy food!

I don't know about you but my strategy moving forward is to stick with my 7,700+ ROI. I'll make the 360 ROI a once in a while occasion, but I'm not willing to stunt my performance like this in any type of a consistent fashion.

Do try this at home

My good friend, Ron, the genius behind one of the most amazing and valuable sites on the entire web, NutritionData.com sent me the following directions via email...

Shawn,

My new favorite way to prep FS [Full Strength] is with 6oz of skim milk and 8+ ice cubes in the Blendtec, button #4. One button, 50 seconds, and you'll have a consistency similar to softserve ice-cream. You can't gulp it down -- 'cause you're eat'n it with a spoon!  This blender really outperforms the others (including the VM) for this task.

Ron

Yum! And for those of you who might not know the blender of which we speak, it's what you might call a "real man's blender." In fact, even calling it a "blender" does it injustice - causing minds to compare it to common low-tech, low powered, kitchen appliance that excels at the occasional margarita. 

The Blendtec is the Mercedes of blenders - and when you really use one like I do, you know both why it's worth every cent of the investment and that there is a real difference. I'm loving my Blendtec - and I wish that every Full Strength could be mixed it one. It takes the experience of Full Strength to it's fullest.

If you've got questions, thoughts or experience with blenders, please tell us. It's easy to leave a comment. I'd love to hear it...

A Milkshake or Melted Ice Cream?

When I was writing "the story" of Full Strength for my website, I referred to it's taste as being like, "melting ice cream." It's impossible to capture the delicious, creamy richness of Full Strength in words but the "melting ice cream" analogy come pretty darn close. Plus, it's an experience that most people have had - and that's important.

But...alas, there comes the editing part. This is the part where really smart people can be too smart and strip the heart out of writing. With our thinking caps on, we decided that something about "like a milkshake..." was better. And that was that.

I've not given it another thought... then today I received an email from a friend and in it, he said and I quote, "...and I turned back to see my five year old drinking my Full Strength...he thought it was melted ice cream."

Okay, that got my attention. It's hard to argue with kids view points - as they tend to be a lot more clear than us adults.

Then I get a call from another good friend, a doctor back east. He sounds pretty serious, as if he's been contemplating E=MC(2) a little too long... after a long pause he says, "I've been trying to figure out what Full Strength tastes like to me, what it is about that is so familiar...then it hit me last night. I tastes just like melting ice cream!"

I detected both a tinge of pride and relief in his voice at his fine discovery.

My lesson in this? Well, there's two major take aways for me...

1. Trust my instinct... I hit it right the first time. Don't over think it, stay with what comes up from my gut.

2. Man, this really is one serious amazing nutrition shake!

The Future of the Lunch Break

Once upon a time in a galaxy far far away, an intelligent Chief Executive Officer finally wakes up to the fact that he's loosing unprecedented loads of money in productivity every day. No one else could see where this productivity leak was happening because nearly everyone was making it and thus it remained hidden.

The gaping hole was the lunch break. Officially he didn't have to give it to most of his employees; however, he established a social expectation within his company to be at work for at least 9 hours a day with the understanding that you can take a lunch break if needed.

As he studied the trends of his employees he found that over a 10 year period his employees spent about 15% less time on lunch breaks and when he prodded more deeply into the issue he found several interesting more nuggets of data.

- more than 50% of his workforce took 30 minutes or less to eat.
- a sizable portion of his workforce regularly forfeited their lunch break because they were too busy.
- another segment of his company used their "lunch breaks" to run personal errands.

While he digested this information he was shocked by the data he found of his worker's productivity following the "lunch break." He looked at the findings of his worker's cognitive impairments from skipping meals as well as eating unhealthy fast food meals under stressful time constraints.

His company, a strong agile highly productive community of selectively chosen talent stumbled every afternoon for 2 or more hours. Complex decision making plummeted like the internet bubble bursting, memory recall slowed down and in some cases disappeared altogether, reaction times became sluggish and other general cognitive skills were additionally compromised.

"But I hired knowledge workers, I need knowledge workers" he thought to himself staring out his window. Realizing the urgency of his discovery he brought in his executive team to study the cost of this gaping hole and in a few hours had a report.

His team estimated that on average following the traditional "lunch break" the company operated at approximately 67% capacity with the company's employees ability to act strategically hit the hardest. On average the company's employees became more reactive by 72%, multitasking increased by 40% lowering overall productivity by 75% within this group, stress increased by 38% and employees pushed harder for longer resulting in more long term productivity losses.

Most of his executive team scoffed at the data as they criticized its validity. "There's no way I'm loosing that much of my ability to make complex decisions" said one executive. Another interjected, "look at all that we've accomplished last quarter, this can't be correct. Besides, I feel fine right now and I missed lunch today working on the new operations innovation strategy."

He listened quietly to the criticisms as he felt sympathetic to many of them as he also found himself being skeptical of the data. However, a part of him kept on repeating, "but you don't have any data to verify this information isn't correct." He reflected on his own schedule, demands and life and saw missed meals not only at lunch, but at breakfast. He saw himself compensating with trips to the coffee machine and the vending machine for snacks. He thought to himself, "what if I'm trying to make a decision right now and I am really impaired? What if how I'm thinking right now isn't my best?"

His COO touted in, "but this is just the nature of business today, we're all busy, we're all under immense demands. None of us have time to take full lunches and execute on all the critical tasks that need to be completed..."

"Or is it?" He interjected, "is this the nature of business itself, or is this the nature of how we do business when we aren't properly fueling ourselves and our employees to perform at their best?"

The room went silent.

He stuck to his intuition and to his most current data and called in a consultant as no one in house had the experience, knowledge and track record to work with this problem.

The question posed to the consultant was this: "How can my company use the lunch break efficiently and effectively such that we're able enhance and improve our performance?"

The consultant pulled out a slick package from his briefcase just larger than the size of his hand.
The consultant started, "this is a nutrition shake. It's a perfectly balanced meal specifically designed to fuel your body and mind."

"Aren't these nasty gritty protein shakes for athletes?" asked the CEO.

"No, this is a perfectly balanced meal designed to deliver all the major nutrients you're body and mind need to perform optimally. And it tastes delicious, but that's not the point. The point is this. The nutrition shake you're holding right now provides what I call Mid-Flight Refueling. It keeps the body energized and the brain fueled to ensure your best cognitive performance and requires little energy reserves to digest and use the nutrients in the shake. Thus instead of food dragging you and your performance down as food is digested, this shake elevates everything you do.

For example the neurotransmitter precursors in this shake stimulate the brains cognitive functions literally minutes after you've had your first sip.

I'd like to suggest that your executive team consumes two of these each day at their convenience. To make a shake takes all but a few minutes and when coupled with a short 5 to 10 minute strategic break from work, it's possible to sustain higher levels of performance throughout the day."

"I'm sold" replied the chief executive.

Are you or your company ready for the future? Or are you going to allow your competition to lead the way?

Start your corporate program today HERE
or visit FullStrength Now

Another Way-Happy Full Strength-er

This is simply too good. I just had to share it with you.

What follows is an email that just came from a friend after recieving his first box of Full Strength.

It's not meant for public consumption, so I've changed the name and taken the liberty of "PG-ing" it out a bit - but I'm sure you can still see the intent.

Keep in mind as you read this that the writer is not your average shake user. This a very successful, busy person who's discovering the freedom and energy that Full Strength provides, for the first time.

holy sh*% these shakes are the sh&*...i'm gonna find out where the warehouse is so i can load up my van like those guys in the movie 'Heat' -- guns blazing, sh*^ going crazy. yeah. they're good.

thanks a ton. i'm mowing through two a day and feeling great! i got some frozen cherries and plopped 'em into the vanilla. man...

you're a crack dealer,
- [name witheld to protect those under the influence of strength]

Ah, yes... another happy Full Strength-er I love it... he loves it and my bet is you will to. If you're ready for the Full Strength Experience get your FREE Trail now.

The Post Holiday “Freedom Reset”

I hope your memorial weekend was rejuvenating. That was my focus last Friday – to enjoy some nice time relaxing, enjoying family and friends and returning to "the daily rhythm" fresh and ready to roll.

You too? Well, how'd your “plan to actual” shake out?

If my quick survey here at the office is any indicator, we may not be alone in the feeling over served, a little drained and eager to get our body’s and lives back in a consistent, energizing rhythm. Yes, that’s right, yours truly enjoyed a few too much “grill time” this weekend and feel like I could go a week without eating – while at the same time I’m feeling a not-so-subtle craving for a “double-double” with extra cheese.

If you can identify with this feeling you might consider pushing the “Full Strength Freedom Reset” button with the practice that follows. I know we were all eager to use it here at the office this morning and my wife Angie said the same thing last night – when you’ve enjoyed, just a little much, this is a great way to get your systems back on track and set yourself free from the cravings that hold us down.

It’s really very simple…

When you’re feeling that craving, in this example, let’s say for a “double-double” with extra cheese – you’ve got two choices: feed that trigger, react to it and strengthen it or try something else. This is your chance to see that craving in a new light, as no more than a distortion of a desire for healthy, balanced proteins, carbs and essential fats – for good food.

Doubt me? Try this...Next time you get a craving for a burger, fries and a coke, or worse, try fueling your body with an fully integrated, balanced Full Strength™ nutrition shake – within minutes, you’ll feel the surge of energy, a boost in focus and those once powerful craving will have vanished. Like they never existed. Why? Because you hit the sweet spot of what your body really, truly needed. You turned off the trigger, properly reacted to the signal. It’s that simple.

When your body receives a full serving of healthy, balanced proteins, carbs and essential fats along with essential vitamins and minerals the intelligent signal which you mis-interpreted as “get me a double-double, NOW” shuts off – suddenly it’s quiet inside.

In this moment, you’ve exercised your strength and nurtured your freedom rather than feeding cravings. Each time you do this you become stronger and the cravings become weaker and weaker...Every time you choose to fuel your body with intelligent nutrition you take a step towards freedom, towards a life of strength, energy and vitality.

It’s an amazing, rejuvenating and freeing practice… I welcome you to try it. I’m also interested to hear how you come back after a long weekend.

Try it for two weeks and see if you aren’t set free.

Stoking Your Metabolism : The Order of Action

Last week, during the visit with my friend Dr. Tom, at his Nutrition Treatment Center, metabolism was a hot tpic. I have to admit - I gained a renewed interest and even deeper perspective on both the importance or sustaining this “engine of life”  and on the numerous roadblocks people have.

In so many ways metabolism had been back of mind for me – I’d so long understood the “essential-eight” keys to a strong metabolism. I’d also tired of it’s connection with nearly every diet out there – and not being a fan of diets, I avoid sounding like a diet-guru at all costs. And I know that the minute you use the “M” word people hear “diet.”

What woke me up in watching Tom work with his clients is the realization that “one bad egg can spoil the whole bunch.” What I mean by that is; while Tom is urgent in seeing that his clients attend to the fundamentals of proper exercise, nutrition, water…he also understands that there are a number of underlying conditions that, if not addressed, will undermine even the most disciplined efforts.

Below is a list of the Essential-eight keys to a strong metabolism, in order of importance – generally. Why, “generally?” For two reasons :

1. There are no absolutes in this world – when it comes to the human body.
2. Because of what I was reminded of by Tom – that if one is suffering from a deficiency of an essential nutrients (be that of vitamin or macro nutrient like protein) all rules are out.

Furthermore, if that deficiency (or other chronic condition often called “life”) has impacted thyroid and thus various hormonal functions, all else is secondary. Correcting this now limiting component is of the utmost importance – it now becomes the #1 key.

I’ve invited Dr. Tom to join me on my upcoming teleconference on Super-Charging Your Metabolic Engine coming up in a few weeks. To join in the free teleconference and receive my free 44 page special report, “The 8 Keys to Super Charging Your Metabolism” click here.

The 8 Key Factors for a Strong Metabolism
(Order Of Greatest Impact To Least)

1. Muscle tissue : the more lean muscle tissue your body has the more calories will be expended regardless of activity (or not).
2. Meal frequency : the longer you go between meals the more your metabolism slows down to conserve energy.
3. Activity level : important but doesn't make any difference if you don't match your eating to your expenditure.
4. Food choices : Balanced, Energy Stabilizing Eating / Food. No extreme diets…   low-fat diets tend to result in poor hormone production which leads to a slower metabolism.  Also, stable blood sugar is an ideal environment for increasing metabolic rate.
5. Hydration : Over 70% of bodily functions take place in water - not enough water causes all your systems to slow down and unnecessary stress.
6. Genetics : Some people are simply born with stronger, more adaptive metabolisms than others… yet this is not the free pass nor death sentence that many assume it to be. You can effect your metabolism greatly!
7. Hormone production and function : The thyroid can make or break a metabolism — but low thyroid is as often missed as it is mis-diagnosed. I look forward to Dr. Tom sharing his vast knowledge and experience on the thyroid and it’s cascading impact on your hormones.
8. Stress : Stress also can slow metabolism by placing extra stress and strain on numerous systems. Plus, many people tend to overeat when "stressed out."

If you'd like to learn more about how to stoke your metabolism, register to join me on my free teleseminar and receive my free special report: “The 8 Keys to Super Charging Your Metabolism” by clicking here.

A Transformation Artist on the Front Lines

Today, May 20th, finds aboard a large commercial aircraft, heading west…heading home.

I’m returning from a few days observing my good friend, “Dr. Tom” (as I like to call him) on the frontline – fighting the good fight for health and freedom at his highly successful Nutrition Treatment Center practice in Red Bank, NJ.

My bro, Bill (you may know him) and I, met Tom nearly 15 years ago on a fitness cruise Bill was hosting. We’ve been the best of friends and fellow warriors promoting health and strength for nearly 15 years now. How the time does fly… seems like just the other day we were sitting around a dining room table off the coast of St. Thomas telling stories and laughing so hard a few nearly suffocated.

At the time Tom was a passionate, successful chiropractor who was never satisfied with just easing people’s pain. He’s long recognized and shared the importance of nutrition and exercise in total-health. In the last decade he’s continued to pursue his passion for nutrition accumulating more initials (e.g. credentials) after his name than I care to even try and type.

With the opening of his Nutrition Treatment Center some five years back, Tom has transitioned his focus nearly entirely from chiropractic to helping people reach their peak health and fitness visions through the sound, intelligent (and oft times intricate) application of nutrition and exercise. His work in the area covers the spectrum – from professional athletes, high school sport teams, fitness athletes, to the truly challenging cases, those suffering varying degrees of syndrome-X, reluctant fat, low energy, lower moods, and… You name, it he’s seen it and dealt with it – and patient willing conquered it. He’s got a litany of success stories that could have come from the best of the archives of Body for Life – in some cases, even more amazing.

Watching Tom work, the breadth of his knowledge; his amazing ability to apply it; the way he meets people where they are, is nothing short of impressive. It’s like watching the most skilled master craftsman work – it’s shear artistry.

To transform a person who doesn’t exercise; wants nothing to do with dieting; doesn’t know anything about eating right; is suffering from adrenals that wouldn’t support a salamander; a thyroid that’s shriveled like a prune and the brain chemistry of a prison inmate in "solitary" into a confident, fit, energized and healthy person is extraordinary. And I'm talking about a thinner and healthier person and infinitely wiser.

Tom doesn’t simply give people a “map” he gives them the compass, and a map and then requires them to engage their brains. He puts them in the driver’s seat of their life and health. It’s truly an inside-out transformation.

I admit it… Sure, I went to visit one of my best friends and I also went to see how one man is selling more Full Strength out of one office in Red Bank, NJ than I’d expect any 25 top level retailers to do. He’s discovered such startling success with the world’s first performance fast-food – and I had to know how he’s doing.

What I discovered was… first, something that I already knew: That Tom’s exceptional at what he does – he’s a force of energy and life that can wake you up like a Ferrari at full acceleration.

With Full Strength what Tom is having extraordinary success with is simply telling people the honest truth – helping them to see how important nutrition to creating the life they want to live and sharing how the world’s greatest nutrition shake, Full Strength can help them fuel their body’s and mind’s – in minutes. It’s a classic case of the best salesmen are always people who aren’t selling – they’re sharing and helping. Tom’s interest is to help you reach your goals, to be the best you want to be.

Oh yes, one more thing… Tom always shares one of his own Full Strength’s with every new client – a free sample for them to try. Once they’ve tasted how amazing a nutrition shake can taste – and felt the remarkable difference… perhaps all the rest is just window dressing. ;-)