When I was writing "the story" of Full Strength for my website, I referred to it's taste as being like, "melting ice cream." It's impossible to capture the delicious, creamy richness of Full Strength in words but the "melting ice cream" analogy come pretty darn close. Plus, it's an experience that most people have had - and that's important.
But...alas, there comes the editing part. This is the part where really smart people can be too smart and strip the heart out of writing. With our thinking caps on, we decided that something about "like a milkshake..." was better. And that was that.
I've not given it another thought... then today I received an email from a friend and in it, he said and I quote, "...and I turned back to see my five year old drinking my Full Strength...he thought it was melted ice cream."
Okay, that got my attention. It's hard to argue with kids view points - as they tend to be a lot more clear than us adults.
Then I get a call from another good friend, a doctor back east. He sounds pretty serious, as if he's been contemplating E=MC(2) a little too long... after a long pause he says, "I've been trying to figure out what Full Strength tastes like to me, what it is about that is so familiar...then it hit me last night. I tastes just like melting ice cream!"
I detected both a tinge of pride and relief in his voice at his fine discovery.
My lesson in this? Well, there's two major take aways for me...
1. Trust my instinct... I hit it right the first time. Don't over think it, stay with what comes up from my gut.
2. Man, this really is one serious amazing nutrition shake!
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